JACK DANIEL’S: TENNESSEE FIRE

I’ve been lucky enough to do a few pieces of creative work for Jack Daniel’s Tennessee Fire (JDTF) and I’ve consolidated that work here. The work ranges from behind-the-scenes of commercial shoots, short documentaries on their volunteer fire brigade, to bottle photography.

JACK DANIEL’S: TENNESSEE HONEY

Jack Daniel’s Tennessee Honey (JDTH) . Over the course of three days, me and my creative partner Josh Johnson, were tasked with documenting all the events sponsored by JDTH during the All-Star weekend while editing and posting what we saw on Jack Daniel’s social channels live. These included photographing all the Jack Daniel activations as well as a live performance from Big Boi. 

The video below is a quick recap we did for the internal team at Brown-Forman, while the photos further down the page are a good representation of the photography we captured live during the event.