Jack Daniel’s Tennessee Honey

Jack Daniel’s Tennessee Honey (JDTH) . Over the course of three days, me and my creative partner Josh Johnson, were tasked with documenting all the events sponsored by JDTH during the All-Star weekend while editing and posting what we saw on Jack Daniel’s social channels live. These included photographing all the Jack Daniel activations as well as a live performance from Big Boi. 

The video below is a quick recap we did for the internal team at Brown-Forman, while the photos further down the page are a good representation of the photography we captured live during the event.