Lifeway approached Kayla Jeter (@FitandFullbyKayla), a WW (formerly WeightWatchers) athlete, and I with an opportunity to help them promote Kefir, a milk alternative with all the benefits of milk, without the negative impacts typically found in dairy. Our approach was to showcase how one can fit Kefir into their healthy fitness diet.

We were fortunate enough to continue our working relationship with Lifeway Kefir and we developed a television commercial for them, alongside paid media content that has so far been viewed nearly 10 million times on YouTube alone.